The client is a beauty is a beauty lifestyle brand which started with a popular hair iron product, allowing women to create any style in just minutes. In recent months, the brand expanded their product line to include shampoo, conditioner, hair spray, bags and more.
The company came to us after looking to grow and scale the business. We helped in the strategy planning of building out Shopping campaigns, non-branded campaigns to fill the funnel, experiment on YouTube, and Dynamic Search Ads. Since working together, and looking at results year over year, CPA has decreased 75%, the conversion rate increased 943% and ROI has increase 360%